When we first joined the campaign to re-elect Nicole Wilson as Commissioner for Orange County, we knew diving deep into her story and the demographics she serves was essential—especially as this was our first venture into the political arena.
Marketing strategist Melissa Ruidiaz took charge by thoroughly analyzing Nicole’s battleground and identifying the key insights that would resonate with her audience. Melissa mapped out what mattered most to voters, from demographic breakdowns to community concerns.
After reviewing the candidate, her track record, and the community landscape, it was clear that the campaign needed a direct, personal approach. No flashy clips or staged handshakes—just Nicole speaking to her constituents, grounded in her achievements.
We developed and filmed tailored content for broadcast, web, and social media that captured Nicole’s connection to her community and highlighted her successes.
Written/Filmed/Directed by Paolo Mugnaini
Edited by Lazaro Alonso
Produced by 1966FILMS
Produced By Melissa Ruidiaz
Executive Producers – Melissa Ruidiaz and Nicole Wilson
